Effective Date: May 12, 2026 · Last Updated: May 12, 2026
This Privacy Policy explains how WholeTrove (“WholeTrove”, “we”, “us”, or “our”) collects, uses, and protects personal information when you visit or make a purchase from wholetrove.com.
Personal data we collect
- Contact details: first and last name, email address, phone number, billing and shipping addresses.
- Device and technical info: browser type, device type, IP address, city-level location, session statistics, and other usage data.
- Payment data: payment-method info and limited billing data processed via secure providers (Stripe, Ziina). We never store full card numbers.
- Marketing data: newsletter sign-ups, SMS opt-ins, and interactions with our emails or messages.
- Customer-service data: messages and call notes you send us about an order or product.
How we use your data
- Process and ship your orders
- Provide customer service and respond to your questions
- Send order updates, shipping notifications, and (with consent) marketing
- Detect and prevent fraud, abuse, and security incidents
- Improve our products, site, and merchandising
- Comply with legal obligations
Third-party services we use
- Payments: Stripe, Ziina
- Shipping: carriers and 3PL partners
- Analytics: Google Analytics, Microsoft Clarity
- Advertising: Google Ads, Meta Ads, TikTok, Pinterest
- Email and SMS: Klaviyo, Mailchimp, Postscript (where used)
- Customer support: Crisp / live chat tools
Cookies and tracking
We use cookies and similar technologies for essential site functions, analytics, and (with your consent) advertising. See our Cookie Policy for full details and to manage your preferences.
Your rights
Depending on where you live, you may have the right to access, correct, delete, or port your personal data, opt out of “sale” or “sharing” for targeted advertising, and lodge a complaint with a data protection authority. To exercise any of these rights, visit Your Privacy Choices or email [email protected].
Data retention
We keep your data only as long as needed to fulfill the purposes above, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for 7 years to comply with tax and accounting law.
Children’s privacy
WholeTrove is not directed at children under 13, and we do not knowingly collect personal data from them. If you believe a child has provided us with personal data, email [email protected] and we’ll delete it.
International transfers
WholeTrove operates from the United States. If you’re accessing the site from elsewhere, your data may be transferred to and processed in the US under appropriate safeguards.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent change. Material changes will be announced on the site.
Contact
Privacy questions: [email protected].