Effective Date: June 30, 2026 · Last Updated: July 1, 2026
This Privacy Policy explains how WholeTrove (“WholeTrove”, “we”, “us”, or “our”) collects, uses, shares, and protects personal information when you visit or make a purchase from wholetrove.com. It applies to our website and related checkout, account, and customer-service flows.
Personal data we collect
- Contact details: first and last name, email address, phone number, and billing and shipping addresses.
- Order and account data: items purchased, order history, saved addresses, wishlist, and account login details.
- Payment data: payment-method information and limited billing data, processed by our secure payment providers. We never store full card numbers. See our Payment Policy for details.
- Device and technical info: browser type, device type, IP address, approximate (city-level) location, pages viewed, and other usage data collected through cookies and similar technologies.
- Marketing data: newsletter sign-ups, marketing preferences, and interactions with our emails or messages.
- Customer-service data: messages, chat transcripts, and notes you send us about an order or product.
How we use your data
- Process, fulfil, and ship your orders
- Provide customer service and respond to your questions
- Send order updates and shipping notifications
- Send marketing messages where you have consented, and let you opt out at any time
- Personalize your experience and improve our products, site, and merchandising
- Detect and prevent fraud, abuse, and security incidents
- Comply with legal, tax, and accounting obligations
Legal bases (EEA and UK)
If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases: performance of a contract (to process your orders), your consent (for marketing and non-essential cookies, which you can withdraw at any time), our legitimate interests (to secure and improve the site and prevent fraud), and compliance with legal obligations.
Cookies and tracking
We use cookies and similar technologies for essential site functions, analytics, and (with your consent) advertising. You can manage your choices through the cookie banner. See our Cookie Policy for full details.
Analytics and advertising
Analytics: we use Google Analytics to understand how visitors use the site.
Advertising: with your consent, we work with Google Ads, Meta, TikTok, and Pinterest to measure campaigns and show you relevant ads on other sites. These partners may set cookies and receive limited event data (such as pages viewed or a purchase) under their own privacy policies. You can opt out through our Your Privacy Choices page, the cookie banner, or directly with each partner (see the opt-out links in our Cookie Policy).
Payments
Payments are handled by secure third-party payment providers. We do not store full card numbers. For the providers we use and how payments are processed, see our Payment Policy.
Who we share data with
We share personal information only as needed to run our business:
- Payment processing: our payment providers (see the Payment Policy).
- Shipping and fulfilment: carriers and logistics partners who deliver your orders.
- Analytics and advertising: Google, Meta, TikTok, and Pinterest, as described above.
- Email and messaging: our email and messaging service providers, where used, to send transactional and (with consent) marketing messages.
- Support and operations: our hosting, security, and customer-support tools that help us run the site.
- Legal and safety: authorities or advisors where required by law, or to protect our rights, our customers, and the public.
Sale or sharing of personal information
We do not sell your personal information for monetary value. However, when advertising or analytics cookies are enabled, sharing data with advertising partners for cross-context behavioral advertising may be considered “sharing” (or a “sale”) under some US state privacy laws, such as the California Consumer Privacy Act as amended by the CPRA. You can opt out at any time:
- Choose “Essential only” in the cookie banner
- Use our Your Privacy Choices form
- Send a Global Privacy Control (GPC) signal from your browser, which we honor automatically
Your rights
Depending on where you live, you may have the right to access, correct, delete, or port your personal data, opt out of “sale” or “sharing” for targeted advertising, and withdraw consent. To exercise any of these rights, visit Your Privacy Choices or email [email protected]. You also have the right to lodge a complaint with your local data protection authority.
Your account controls
If you have an account, you can review and update your contact details and addresses, view your order history, and request a data export or account deletion from your account privacy page. Some order records are kept in anonymized or limited form to meet tax and legal obligations even after account deletion.
Non-discrimination
We will not deny you goods or services, charge you a different price, or provide a different level of quality because you exercised your privacy rights.
Data retention
We keep your data only as long as needed to fulfil the purposes above, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for 7 years to comply with tax and accounting law.
Data security
We use appropriate technical and organizational measures to protect personal information, including encryption in transit (HTTPS), access controls, and payment processing through PCI-compliant providers so that full card numbers never reach our servers. No method of transmission or storage is completely secure, but we work to protect your data and review our safeguards regularly.
Children’s privacy
WholeTrove is not directed at children under 13, and we do not knowingly collect personal data from them. We also do not knowingly sell or share the personal information of consumers under 16. If you believe a child has provided us with personal data, email [email protected] and we will delete it.
International transfers
WholeTrove operates from the United States. If you are accessing the site from elsewhere, your data may be transferred to and processed in the US under appropriate safeguards.
Third-party links
Our site may link to third-party websites and services we do not control. This Privacy Policy does not apply to them, and we encourage you to review their privacy policies.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent change. Material changes will be announced on the site.
Contact us
- Email: [email protected]
- Customer support: [email protected]
- Phone: +1 (448) 447-5353
- Hours: Monday to Friday, 9:00 to 17:00 EST
- Mailing address: WholeTrove, 138-112 7th Ave E, Havana, FL 32333, USA